Musings from a Father, Entrepreneur, Traveler & Lover of Life!
Nobody thinks of inventory as a brand decision. And that is exactly why so many genuinely good brands are quietly damaging their own reputation through something that never makes it onto the marketing calendar.
"Our ads are performing great. We're losing money though." ACoS healthy. CTR healthy. Every chart green. The bank account, meanwhile, was having a completely different conversation.
Every month you wait is not a flat month. It is a month someone else spent getting ahead while you were still in the meeting about whether to have a meeting.
Page eleven. Two clients, same category, same price point. One had nearly double the ad budget. The smaller spender was outselling them.
A founder I know spent eighteen months building toward a target that half his team did not even know existed. Not because he was secretive. Because he assumed everyone understood where they were going. He had said it in all hands. It was on the website. It was obvious, to him, in the way that... Continue Reading →
Pushing harder on a structure that was not built for scale does not create scale. It creates exhaustion. Hustle got you here. Structure gets you there.
The wrong investor does not just fail to help you. They actively make things harder in ways you will spend months trying to understand and years trying to undo.
The client that felt like revenue was actually closer to a loss when I counted everything it was genuinely costing us.
The interview is not a test of performance. It is a test of how well someone performs in interviews. And those are two completely different skills.
It felt like a strange combination of humbling, slightly absurd, and quietly terrifying. Which, as I have come to learn, is usually a sign that you are about to grow.
Cloverbites By Rupesh Sanghavi 