The big moments rarely announce themselves. There is no trumpet. No slow-motion sequence. The milestone arrives inside an ordinary Tuesday, buried between a supplier call and an approval request, and if you are moving fast enough, you can walk right past it.
The Book I Never Kept Changed My Life. Here’s What I Did With It.
The same book. $40 on eBay. $1,600 on Amazon. I bought it for $40 and sold it the same day. That one transaction became the entire blueprint for everything Ergode is today.
The Advice Everyone Gives Founders That Is Quietly Wrong
Focus. Hire for culture fit. Don't take it personally. Trust your gut. Twenty years in, I've realised some of the most confidently delivered advice in business is quietly wrong.
What Money Doesn’t Fix (And What It Does)
Money is brilliant at solving financial problems. It is remarkably bad at everything else.
I Built Something Designed to Outgrow Me.
Most founders measure success by how much the business needs them. I decided early on to measure it the other way around.
What I Think About on Long Flights
Long flights are the only place I cannot escape myself. I have tried.
I Grew Up on Cricket. Golf Is Teaching Me Something Completely Different.
I grew up on cricket, where instinct and aggression can win you the game. Golf is teaching me that sometimes, the harder you try to control the outcome, the less control you actually have.
65% Trust AI to Compare. Only 14% Trust It to Buy.
65% trust AI to compare. Only 14% trust it to buy. That gap is your window.
Your Customer Delegated the Purchase. Now What?
Your customer did not visit your page. They asked an AI what to buy, got a recommendation, and bought it. Your product either made the shortlist or it did not. And you will probably never know which.
The Number That Looked Fine While Everything Broke Quietly
Every business has a number it lives by. Not the number it reports in board meetings. Not the one that goes in the quarterly update or the investor deck. The one that the founder checks first thing in the morning, before coffee, before email, before anything else. The one that tells them, in a single... Continue Reading →